AUM – "Graduates Experience" | Motion Design, Compositing & VFX
Project Overview:
A dynamic promotional video created for the American University of the Middle East (AUM), targeting high school graduates. The objective was to craft an energetic, engaging visual journey highlighting student success, future career paths, and an invitation to the university's Arena event.
Key Responsibilities & Pipeline:
VFX, Rotoscoping & Clean-up:
Performed detailed rotoscoping on live-action footage to seamlessly isolate talent and integrate custom motion design layers.
Executed clean-up passes and beauty retouching to polish the talent's look and maintain clean, premium visuals across all shots.
Motion Graphics & 2D Animation:
Created custom kinetic typography and dynamic text animations tailored to the Arabic voiceover and narrative pacing.
MP4
Designed and animated 2D infographic elements, iconography, and progress maps to visualize graduate numbers and career trajectories cleanly.
MP4
Compositing & Visual Flow:
Integrated animated elements, floating 3D/2D badges, and live-action video seamlessly into the brand’s vibrant red aesthetic.
MP4
Designed seamless transitions and rhythmic pacing aligned with the sound design and music.
Software Used:
Adobe After Effects (Motion Design, Animation, Typography)
Mocha / Silhouette (Rotoscoping & Tracking)
Adobe Premiere Pro (Editing & Pacing)
Adobe Illustrator / Photoshop (Asset Prep & Clean-up)
Tags / Keywords:
#MotionGraphics #Rotoscoping #Cleanup #BeautyRetouching #VFXCompositing #KineticTypography #AfterEffects #2DAnimation #Commercial #PromoVideo #AUM #VideoPostProduction #VisualEffects #MotionDesign
